Fortnum & Mason Editions

Fortnum & Mason / The London Distillery Co.
Drinks Branding / Label Design

It's not often you get to work with a 300 year old brand so we relished the challenge to restyle the prestigious Fortnum & Mason house gin produced by The London Distillery Co. Previous designs featured William Hogarth’s Gin Lane, an artwork depicting the evils of gin consumption and highlighting poverty, starvation and madness. We rethought the design taking our inspiration from the beautiful new central spiral staircase in the store later expanding this for a Summer Cup limited edition.