Hanover Wrap

Client:
The Co-op
Category:
Large Format Graphics

We are proud to see the NOMA building wrap we designed, edited and art directed finally in place on the Hanover building opposite Victoria Station in Manchester, all 600 square metres of it. Photographed by Asia Werbel we side-stepped the more traditional and ubiquitous computer generated image of a building interior to instead convey the NOMA community who are all working so hard to bring this new urban quarter to life. After the advertisement has finished its life it will be cut up and made into upcycled record bags.

Each portrait is a giant five metres high and conveys the roles each subject plays in the development of the area. United Creatives have also designed a set of building brands for each of the key buildings in the NOMA area. The Hanover building logo is shown below which takes direct inspiration from the buildings interior architectural features.