Ming River Baiju

Client:
Capital Spirits
Category:
Drinks Label & Glassware Design

The journey to Ming River begins in the heart of Sichuan, China in the lush port city where China’s longest continuously operating distillery makes its legendary liquor. Over the past 700 years, traditional baijiu techniques  have passed from master to apprentice for over 20 generations. Our role in creating the brand started with the design of the bottle itself which is inspired by traditional Chinese lanterns.

Brand Research

To start the Ming River project we traveled to China to learn all about the spirit visiting a range of inspirational places ranging from ancient distilleries to factories that can make a million glass bottles a day to fields of sorghum wheat, a key ingredient in the making of baiju.