Stevie Parle
Brand Identity

We designed the brand identity for Pastaio, the latest restaurant from chef Stevie Parle. A minimal brand is a dish of carefully balanced typography, a simple visual analogy for the culinary creations of Pastaio. Pastaio is located on Ganton Street just off Carnaby Street, London. I thoroughly recommend the wild boar, rabbit and pork agnoli.

Designing Across Mediums

Our role in Pastaio has encompassed web design, design for print, signage for front of house, menu design, marketing, packaging and merchandise. We chose to feature the terrazzo marble specified by the interiors team at Tom Dixon to feature heavily in our design. We love that a material choice can play a valid part in the language of a brand.