The Royal Exchange

Client:
The Royal Exchange
Category:
Building Branding

The Royal Exchange Manchester is a grade II listed building built in 1921. This iconic city block serves as a home to a theatre as well as many shops and caf├ęs.

We were asked to create branding that encapsulated the history and grandeur of the building, while bringing together the multi-funtional usage of the area into one cohesive logo.

Letterpress Typography

We worked with Typoretum to proof some authentic, of-the-era, metal bock type that we could use within the logo.

The main typeface used is truely unique in its style and when married together with key wayfinding information, namely the surrounding streets, form an integral frame around the core delivery of the full brand title of The Royal Exchange.