Client
Simon Ford / Brown-Forman

Category
Brand Identity, Label Design, Design for Print

Location
London, England

Working closely with the founder Simon Ford, United Creatives designed the visual world of Fords Gin from the ground up. Inspired by the golden age of travel our work includes bespoke passport stamps, luggage stickers, maps and a range of other assets that bring this well-travelled gin brand to life.

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Fords Gin are regulars at the yearly Tales of the Cocktail festival in New Orleans, hosting industry parties that are often billed as the best events of the week. We have worked with them on the branding and art direction for a number of these parties, with the latest 2026 installment - London Dry Radio - being their biggest yet.

The music-themed event drew a crowd of 2500 people and featured DJ sets by Rich Medina, Moodymann and Erykah Badu.

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A series of teaser images and videos were created to drip-feed across social media before revealing the full event details.  

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In 2023 Fords Gin collaborated with hip hop duo Handsome Boy Modelling School to release a limited edition vinyl record.

Our logo design for their new ‘record label’ - Music to Drink Martinis To - took inspiration from the classic labels of the 50’s, 60’s and 70’s, adding an authentic touch to this unique piece of brand activation. We also created concept artwork for the vinyl sticker and sleeve.

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