Client
Royal Haskoning DHV / LDA Design

Category
Environment

Location
Southsea, Portsmouth

Southsea and Portsmouth is an area rich with maritime history, significant military events and prominent monuments. The harbour saw the sinking of Henry VIII’s war ship The Mary Rose and was the place Vice-Admiral Lord Horatio Nelson took his lasts steps before the battle of Trafalgar. 

Working closely with institutions such as Historical England, local historians and library archives, United Creatives designed and specified a seafront signage system for the Southsea Coastal Scheme. The signs are geared to enrich place-making telling stories and relay facts about this historically significant area.

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The design and layout of the signs was optimised with a clear typographic hierarchy with a distinctive orange colour delivering key information, oral history pull quotes, photography, illustration and chronological dates. Orange was chosen as a flagship colour already used to draw attention on our coastlines with the type system taking inspiration from local boats.

The signs are made from a UV-stable material called lavastone so the information conveyed will not fade in bright sunlight and will also also breathe with wet weather. Resultant signs are designed to be affixed to the top of a seawall and railings.

To date we have developed an initial set of three signs for the 2022 stage of the development and once complete the coastal frontage will feature approximately fifteen historical interpretation signs relaying stories and facts of the various locations along the scheme.

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