Client
Brewdog Distilling Co.

Category
Brand Identity, Packaging

Location
Scotland

The Wonderland Cocktail Co. are on a mission to revolutionise ready-to-drink canned cocktails with a range of premium cocktails made with the finest BrewDog Distilling Company spirits.

Our approach to design was developed to stand out in a space dominated by products competing to grab consumer attention. Embodying concepts of advertising and op-art the brand embraces a vibrant use of colour, psychedelic patterns and supersized typography. It’s loud, proud and unconventional, it can’t be ignored.

Our branding for the Wonderland Cocktail Co. won a Global Crushie Award for the Worlds Best RTD Can Label Design. 

wonderland logo

Building on the brand name and 'Adventure with Cocktails' tagline, we developed a comprehensive design system composed of a swirl ‘down the rabbit hole’ icon and  psychedelic geometric patterns that symbolise a journey into flavour. 

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Wonderland_3-4b

Our approach to colour turns the dial up to 11. Bold flavours are represented by bold colours in energetic pallets that provide maximum shelf call. The result is a vibrant brand that can be extended off-pack into secondary packaging and merchandise.

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Wonderland_6
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Wonderland_photob
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Wondrland_7
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