1573 Baijiu

Client: Luzhou Laojiao Company Limited
Category: Packaging

Our design work for Luzhou Laojiao's first ready-to-drink cocktail builds on the brands existing packaging and explores bold, eastern-influenced brushed patterns to create a dynamic and attention-grabbing can.   

A variety of hand-made and digital techniques were used in the early stages of the project to create patterns that combine contemporary geometric shapes with eastern influences, such as the intricate designs of Chinese window screens.