The 86 Co.

Client: Simon Ford

Category: Brand Identity / Label Design

The 86 Co. is a New York-based spirits company. We set about designing a unique brand identity for them where the main typographic elements would pour and mix into each other.

As part of the process we also created a more detailed steam-punk-meets-non-corporate version of the brand which appears with the tagline of 'Noise & Spirits'. The 86 brand is proudly embossed into the glass base of every bottle sold.


Supporting Media

The 86 Co. approached their bottle design from an ergonomic standpoint so that it is easy to use and to convey these unique aspects we designed a fact sheet for bartenders. In one sense, certainly for 86, the bottle is the brand and this is referenced again on secondary packaging such as shipper cases and business cards.