The HCA commissioned United Creatives and URS to bring their public art and urban design experience to the Ancoats Animation Programme project. Our brief was to determine how creativity, public art and events could attract more footfall to the area whilst publicising the Ancoats Urban Village at a regional and local level. Ancoats has since been dubbed one of the coolest neighbourhoods in the world.
Our proposals ranged from pop-up dining events in unused warehouse spaces (brilliantly brought to life by our colleagues at Disappearing Dining Club), ideas for creative gateway sculptures, bespoke large format murals. The latter were executed in vintage style to advertise local businesses thus ensuring the continued use of the area for period television production.