Barbecue Republic

Client: Ian Howard

Category: Brand Identity

Barbecue Republic is a nomadic barbecue and brainchild of pitmaster Ian Howard, with a mission to deliver genuine Texas-style recipe barbecue to the masses.

We rejected the typical trendy, cow-silhouette-with-butcher’s-knife styling associated with today’s barbeque branding and instead created a brand identity steeped in true 19th Century Americana using heritage typefaces taken from US vintage type specimens.