Our brief from CafePod was to increase appeal and shelf presence in the form of new through-the-line brand identity and pack style for a range of coffees. Using a series of hard edged geometry, strong bold colour and high legibility stencil type, inspired by that found on coffee sacks, we set about creating a serious challenger brand to the category. Designs were based around a chevron, that on-shelf, forms a hard-hitting zig zag.
As well as all core pack designs United Creatives also worked to deliver a detailed brand guidelines, a set of stationery and bespoke web icons for a dot com. The packaging involved complex folding, tear strips, dispensing apertures and was based around adapting an existing patented design. As well as a core range we also delivered a world cities 'Downtown' range and fed into the art direction of brand photography.