Chateau Denmark

Client: Outernet
Category: Brand Identity

Chateau Denmark is a hotel on Denmark Street in London, a street famous as Britain’s Tin Pan Alley and for housing numerous music publishers’ offices. Today many of Europes best guitar shops can be found here with a musical heritage citing The Rolling Stones, The Sex Pistols are Bowie. 

Pushing back on fashionable minimalism we pay homage to both the social history and future of the area by designing the brand identity in the form of a guitar plectrum and featuring a gothic fallen angel.