As part of a collaboration with Unreasonable Studio of New York United Creatives worked to design and develop a brand identity for the capital city of Bermuda. Hamilton was established in 1790 and our marque sets out to communicate traditional moongate architecture, the lion of pride from the country flag, the islands lily flower and a shape forever synonymous with Bermuda.
As well as developing the core brand identity an ambient city poster campaign, vehicle livery, a set of office stationery, wearables and city waymarkers were designed.
In addition to a range of design for print integrated waymarkers set out the borders of the city using a series of lampost banners and paving insets made from hard alloy steel and enamel.