Brands have lives, buildings have lives, but these are often lived out as separate entities. The crossover between a requirement for branding by those that may occupy a building or set piece of architecture always never meets with the fabric or presentation of the building itself.
Given that many buildings are built bespoke we imagine a role for graphic design and branding whereby design, in its fullest sense, sets out to share ideas and the role of communication regardless of a ‘design discipline’.
This project for the Goldsmiths University prospectus sought to take the very fabric of the new Ben Pimlott building designed by SMC Alsop and weave this into the page layouts, typographic approach and grid systems of otherwise traditional page and book design. Glass tints, cladding finishes and materials choice all translated well to influence design for print thus conveying a cohesive brand experience that is at once both architecture and printed page. Recto and verso meets elevation and form.