United Creatives designed and branded a Caribbean Spiced Rum for Hawksbill Rum, an award-winning rum with a cause. Hawksbill Rum donate 10% of profits to turtle conservation projects to help protect the Hawksbill turtle.
Taking direct inspiration from the name we felt that Hawksbill Rum should take its design cues firstly from the animal itself, and secondly from items synonymous with the Caribbean, such as vintage matchbooks, cigar bands and postage stamps.
Following the success of the Hawksbill Caribbean Spiced Rum on Amazon, we continued our work with Hawksbill Rum as the range grew to inculde two additional flavours, mango and pineapple. These flavours help to reduce food waste by using fruit that would have been otherwise wasted.