Joy

Client: Stevie Parle

Category: Brand Identity

We got the spray paint out to create a brand identity for JOY, a new project from chef-restaurateur Stevie Parle and British designer Tom Dixon that combines a seasonal restaurant, farm shop, a flower-show garden of a thousand dahlias destined for the compost heap after Hampton court show got cancelled, and more. 

Working to a short deadline, we wanted to create something that was quick, expressive and fun - echoing the name and the positive approach instilled in this unique venture.

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We also designed a sister brand for FLORA, an outdoor restaurant specialising in super-fresh ingredients and seasonal dishes, the centre piece and main food offering at JOY.

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