LoneWolf Gin

Client: BrewDog Distilling Co.

Category: Label Design, Brand Identity, Product Design

The Wolf is Back.

With fans calling for the return of the wolf we were tasked with re-designing the LoneWolf range of gins by BrewDog Distilling Co. Built around a re-worked illustration by California-based artist BIOWORKZ we have re-designed the product from the ground up including a new brand identity, bespoke textured bottle and a dual label system.


Featuring subtle tapered sides and wide curved shoulders the bespoke LoneWolf bottle is designed to have a softer and less aggressive silhouette than the previous incarnations of the gin.

Working with Launch Design who helped bring our initial concepts and 2D drawings to life, a custom bark texture developed from the Scots pine tree is debossed around the bottle, tapping into the local environment and natural ingredients that make up the gin and giving a tactile feel when in the hand. Branding lockups embossed on the shoulder and punt and a laser engraved stopper finish the striking bottle design.


Keen to retain the attitude of the LoneWolf brand our new typemark sits on a slim wrap-around label whilst the fan favourite illustration by BIOWORKZ remains the focal point of the design. Featuring metallic foil and multi-level embossing, the re-worked illustration is printed on a separate label which is applied over the wrap-around, adding depth to the front of pack and directing focus to the artwork.

We also updated the colour schemes for all line extensions in the range. A new dark purple scheme inspired by juniper berries leads the way on the Original Juniper Gin, bringing in gin category cues that we felt were previously missing from the brand.

3D product renders by Where Giants Roam