United Creatives created a brand identity for a new range of craft mixers for Bibendum. Made in Australia, using the finest ingredients, Midnight Mixers are made for quality craft spirits and packaged in a way that minimises their impact on the planet.
We designed a brand, can and packaging inspired by the art deco aesthetics of classic cocktail bars. Taking design cues form the name the brand includes a clockhands monogram highlighting the midnight hour. A wide wrap-around can design creates space for romance copy, nurtritional information and barcodes.
In order to echo the brands environmental values, we designed low impact, lightweight and easily recyclable packaging. We paired the brand with botanical illustrations on kraft stock to create a secondary packaging that reflects the fine ingredients used to make the craft mixers.