Mr. Black Coffee Liqueur

Tom Baker
Drinks Branding / Label Design

We collaborated with Australian drinks entrepreneur Tom Baker on a restyle of his existing Mr. Black brand, a truly amazing cold-pressed coffee liqueur with a huge following. Our design work for Mr. Black won Best in Show at the Global Spirits Masters Awards.

We introduced a new label shape, some masculine typography and lots of sartorial styling elements and infographics to better communicate the world of Mr. Black. If you can get hold of this, try it.

Our drinks label design is seated in consultancy, we prefer to walk our clients through a series of visuals as opposed to the ‘grand reveal’ approach.