Peek Frean Superior Biscuits

Client: Peek Frean

Category: Branding / Packaging Design

Working closely with De Beauvoir Deli we worked to design an illustrated brand identity, a resurrection project for the great and mighty Peek Frean company, once the worlds largest maker of biscuits.


Working through a huge historical archive dating back to the 1860s at the biscuit museum of Bermondsey we chanced upon a vintage illustration by Mancunian illustrator Alan Tabor we worked to bring this to life with a modern take on the former poster illustration. Geared for multiple products the brand lock-up adapts for a wide range of products.