Rumour Rum

Client: The London Distillery

Category: Drinks Label / Packaging

Work in progress: Rumour Rum is soon to be London's first rum. Inspired by undercover agents involved with the rum-running of indomitable spirits on the River Thames our vision is for a label design that communicates only on a need-to-know basis.

With redacted facts, a sugar cane box, London spy pigeons and the obscured faces of all of those involved in the making and distribution of Rumour Rum we can't wait to get this smuggled out to you.


The brand title typography is laser cut from the label much like the security number on a passport or identification card. The other unique finishing process is the printing on the inside of the label so the portraits can be viewed through the glass and liquid which is achieved via a duplexing process post-press.