We collaborated with Charles Leach to create the brand identity for his company Scalable Finance. We set out to design a confident brand that very clearly illustrates growth along with the brand title itself. We achieved this by using an infinite polygon whereby each concentric shape has one additional side as the shapes enlarge outwards. The whole brand is designed around the most stable of geometic shapes, an equilateral triangle.
The logo is paired with a typeface called Cera, a beautiful and contemporary geometric sans which also features in its varying weights within the accompanying business stationery.