Inspired by the energy of live music and performance we named and created Slip Jig whiskey for multinational beverage company Diageo.
Named after a style of Irish dance and visually taking inspiration from punk fanzines, the Slip Jig brand is designed to stand out and take center stage in the whiskey category.
Keen to stick to authentic print processes and a hand-made aesthetic we worked with print shop Typoretum to letterpress print all the written copy for the project - including the core typemark for the Slip Jig logo.
A unique element of this approach to the design was the creation of six different artwork montages and labels so that each bottle within a case has a unique design.
Using a mix of stock photography and specially commisioned photoshoots we created a set of digital artwork montages for the bottle labels. Inspired by the high contrast artwork found in punk fanzines the designs are visually loud and energetic, aiming to stand out on the shelf and separate Slip Jig from other products in the category.