Smokestak 10YR Lager

Client: Smokestak

Category: Label Design

Ten years on from designing the logo and brand identity for Smokestak in Shoreditch, we have teamed up again to design a celebratory beer - the Smokestak 10YR Lager.


Brewed specially for Smokestaks ten year anniversary party by local brewers 40FT, we designed a sleek minimal label for the beer that uses a tactile varnish and metallic silver highlights to add a premium edge. The black-on-black colour scheme and a subtle grungy texture tie in with the industrial aesthetic of the Smokestak restaurant while the minimal stripped back design keep it looking clean and modern.