Three Horseshoes

Client: James / Victoria Hadley

Category: Brand Identity

We've worked for many high-end bars that the challenge or designing a brand for a traditional village pub was a genuine one.

During our research we found out that the name of the Three Horseshoes, a common inn name, stems from the historic unions that were behind the farriers who serviced the horses which will central to the transport system. Of course the motorcar saw most of them off but the tradition is brought back to life here with a contemporary twist.


The oval form, synonymous with beer pump badges and brewery branding, is cut to convey a horseshoe shape within the main brand identity. The brand can be presented in a number of ways depending on whether the platform is large or small with the most decorative presentation intended for signage and wall murals, the smaller, paired-down version is for digital media and second level branding. As part of this branding process we also produced a small guidelines booklet to ensure a consistent delivery of the brand.