Uncle Duke’s

Client: BrewDog

Category: Label Design / Web Design

We worked closely with BrewDog to help them design their first whisky. They were tired with the whisky scene in Scotland and set out to create their our own schizophrenic hybrid. A translatlantic mash up of a whisk(e)y; a Scotch that thinks it is from Kentucky. Our design centred around creating the character of Uncle Duke, a hell raising, bike riding, fun loving rogue.


Web Design / Programming

Following the design of the label set and secondary packaging we also designed, built and programmed a content-rich, parallax website communicating the life and times of Uncle Duke conveying information on his life, firearms, motorbikes and family with links to online stores.