Building on our work to create the BrewDog Distilling Co. spirits line and collaborating with founder Martin Dickie and Head Distiller Steven Kersley we created a through-the-line identity for the Wonderland Spirits Co.
The new range of single-serve canned cocktails are saturated in psychedelic colours, bold typography and geometric op-art, a kaleidoscopic combination that celebrates the name Wonderland and takes consumers on a trip down the rabbit hole.
The foundation of the brand delivery is formed by a simple system of coloured blocks that are inspired by the ingredients and flavour of each serve. These distinctive colour palettes help to distinguish the range of products while creating a dominant shelf presence that sets the brand apart from other ready-to-drink beverage brands.
Beyond the core brand we developed a suite of packaging ranging from mixed packs and multiples.