Client
BrewDog Distilling Co.
Category
Brand Identity, Label Design, Product Design
Location
Ellon, Scotland
Designed as a celebration of the Blue Weber Agave plant, our bottle and label for Casa Rayos takes direct inspiration from the leaf of the plant with a bespoke organic shape that evokes luxury and a striking blue finish.
![UC-casarayos-03](https://unitedcreatives.com/application/files/2117/1275/0764/UC-casarayos-03.jpg)
![UC-casarayos-03](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-03-cb20c5b41b8d5b7e541ead58b06f2598.jpg)
Working with Launch Packaging Design to help turn our 2D drawings and art direction into production-ready 3D models we added a spiked agave leaf emboss to further communicate the provenance of this new tequila offering and paired the bottle with a custom engraved 100% cork stopper.
![UC-casarayos-04](https://unitedcreatives.com/application/files/6817/1380/0983/UC-casarayos-04.jpg)
![UC-casarayos-05](https://unitedcreatives.com/application/files/3817/1397/4108/UC-casarayos-05.jpg)
![UC-casarayos-05](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-05-dcaf0a93f66009e194bd964d6f5bfeba.jpg)
![UC-casarayos-07a](https://unitedcreatives.com/application/files/9617/1397/4130/UC-casarayos-07a.jpg)
![UC-casarayos-07a](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-07a-df90bbda4d42b500cd9aa17bbbb05b8a.jpg)
![UC-casarayos-07b](https://unitedcreatives.com/application/files/2917/1507/9540/UC-casarayos-07b.jpg)
![UC-casarayos-07b](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-07b-ae335e7f5bbcf0e65c7c0ab0a3a4f710.jpg)
The brand logo references the ‘lucky strike’, a Mexican myth that dictates a lightning bolt once hit an agave plant and fermented the juices inside. As time passed by, tequila was born and techniques for making 100% agave spirits evolved.
![UC-casarayos-09](https://unitedcreatives.com/application/files/2517/1397/4145/UC-casarayos-09.jpg)
![UC-casarayos-09](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-09-370645751ace0d220a0198933840180c.jpg)
![UC-casarayos-10](https://unitedcreatives.com/application/files/6517/1397/4149/UC-casarayos-10.jpg)
![UC-casarayos-10](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-10-8356dbac184c5495ce16b1640e56fdcd.jpg)
A simple white label creates a clean look and provides maximum shelf call and legibility, with a high build print on the brand name and heavy uncoated stock for a luxury feel.
![UC-casarayos-12](https://unitedcreatives.com/application/files/1617/1397/4158/UC-casarayos-12.jpg)
![UC-casarayos-12](https://unitedcreatives.com/application/files/cache/thumbnails/uc-casarayos-12-2b2e5d0aafd651cadc6891594fbc5dec.jpg)