Client
BrewDog Distilling Co.
Category
Brand Identity, Label Design, Product Design
Location
Ellon, Scotland
Designed as a celebration of the Blue Weber Agave plant, our bottle and label for Casa Rayos takes direct inspiration from the leaf of the plant with a bespoke organic shape that evokes luxury and a striking blue finish.
Working with Launch Packaging Design to help turn our 2D drawings and art direction into production-ready 3D models we added a spiked agave leaf emboss to further communicate the provenance of this new tequila offering and paired the bottle with a custom engraved 100% cork stopper.
The brand logo references the ‘lucky strike’, a Mexican myth that dictates a lightning bolt once hit an agave plant and fermented the juices inside. As time passed by, tequila was born and techniques for making 100% agave spirits evolved.
A simple white label creates a clean look and provides maximum shelf call and legibility, with a high build print on the brand name and heavy uncoated stock for a luxury feel.
