Client
Mamma Roma
Category
Brand Identity, Packaging
Location
Belgium
Mamma Roma are a restaurant bringing traditional Roman street food to the modern world.
To help the brand excel in Belgium's competitive restaurant scene, we created an authentic brand identity that combines historic Italian symbols with contemporary design aesthetics. The logo is inspired by the Capitoline Wolf, a symbol that represents the ancient city of Rome and referencing its heritage, history and foundation story.
Supporting brand elements are inspired by Italian visual culture, with a colour scheme and typographic palette building on themes present in hand-painted street signage, and travel posters of the 1900s.
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