Client
Bibendum Bar

Category
Brand Identity, Packaging

Location
Melbourne, Australia

United Creatives created a brand identity for a new range of craft mixers. Made in Australia using the finest ingredients, Midnight Mixers are for pairing with quality craft spirits and are packaged in a way that minimises their impact on the planet.

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We designed a brand, can and packcept that takes design cues from the name itself. Featuring a clockhands monogram highlighting the midnight hour, a wide wrap-around can design creates space for romance copy, nutritional info and barcodes with flavours and styles clearly denoted by colour.

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The pack typography riffs on that found on a classic clockface with arched type, midnight hands piercing a ‘double M’ monogram and contrasted with a no-fuss easy to read sans serif.

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