Client
Bibendum Wines
Category
Brand Identity, Packaging
Location
Melbourne, Australia
United Creatives created a brand identity for a new range of craft mixers. Made in Australia using the finest ingredients, Midnight Mixers are for pairing with quality craft spirits and are packaged in a way that minimises their impact on the planet.
We designed a brand, can and packaging inspired by the art deco aesthetics of classic cocktail bars. Taking design cues from the name the brand includes a clock hands monogram highlighting the midnight hour. A wide wrap-around can design creates space for romance copy, nutritional information and barcodes.
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