Client
FOX TV, New Century Spirits
Category
Label Design, Brand Identity
Created in partnership with FOX TV and New Century Spirits, Truthteller 1839 is the official bourbon whiskey of FOX's musical drama, Monarch. Inspired by classic Americana and the world of country music in which the show is set, Truthteller 1839 featured in the shows 7th episode ‘About Last Night’ and was launched to the public at the same time.
For the leading Truthteller 1839 typemark we took inspiration from the highly-detailed typography created by the Sanborn Map Co. in the 19th and 20th century. The horizontal hatching and wavy baseline that the title sits on feature heavily in the design of these vintage American town maps, as well as some of the decorative linework and floral details that we feature on the label.
