Client
Diageo
Category
Packaging, Art Direction
Location
Louisville, Kentucky, USA
We worked with the team at Diageo and BrandArc to create an ultra-limited edition packcept for a 34-year-old bourbon whiskey from I.W. Harper, one of the longest-aged bourbons ever bottled.
Selected from four legacy barrels originally laid down in 1989 the project was launched in collaboration with award-winning actor, director and philanthropist Colman Domingo.
Inspired by the theme of 'Black Dandyism', our design approach paid homage to the elegance, artistry, and expressive style of the movement and included a set of custom labels, a wearable origami ruff and a bespoke graphic silk scarf.
Building on Brand Heritage
One of the design challenges was creating a premium, custom label set that worked with the established I.W. Harper framework - we balanced a large age statement with supporting key information around the label and scarf edges with the distinctive geometric pattern tying the design to the fashion focused art direction.
Colman Domingo
The launch of the whiskey was in collaboration with Colman Domingo, five bottles were auctioned at Sotheby's with proceeds supporting Native Son, a platform championing Black queer excellence through visibility, leadership, and community.
Photo by Sophie Becker.
