Client
New York Cocktail Co.
Category
Bottle Design, Brand Identity, Label Design
Location
New York City
We took a deep dive into the city that never sleeps to produce a new brand identity, label suite and bottle design for the New York Cocktail Co. Taking inspiration from classic art deco architecture and the iconic buildings that are recognised the world over, we created a bespoke 375ml decanter style bottle and a timeless brand identity that aims to bring a luxurious feel to these top of the range ready to drink cocktails.
With faceted sides and stepped shoulders - a feature commonly found on New York skyscrapers - our early bottle sketches took direct influence from the architecture of the city. Art deco patterns embossed into the glass also featured heavily - inspired by the reliefs that decorate buildings across the city.
