Client
Newcastle City Council
Category
Environmental Branding, Art Strategy
Location
Newcastle
Working closely with landscape architect team LDA Design, United Creatives were appointed to conduct an Environmental Branding exercise within the city of Newcastle. This concluded in a toolkit of illustration relevant to the city and which formed the basis of a design code for new public realm.
Environmental Branding is the process of acknowledging, preserving and celebrating the spirit of a place. Collectively, it is the set of design aesthetics, visual signatures, materials and approaches to architecture and design that together make our cities unique and give them their character and identity.
Colour and Materiality
A colour and materials palette was sourced by celebrating the colours already strongly associated with Newcastle, these were the colours that constantly appear and reappear across the city.
Working to ensure a common palette is adopted where possible, within new schemes strengthens a sense of place and forms the 'visual glue' between different urban areas within a city centre.
When faced with the selection of new materials for public realm projects, we worked to create a synergy between colour and materials that collectively forms a go-to palette for a wide variety of landscape architecture uses.
Environmental Branding Overview
Part design toolkit, part aesthetics overview and yet all ‘Love of Newcastle’, this book links out to a set of drawings resulting from our Environmental Branding process as well as setting out guidelines for signage, communication and an arts plan.
Light Columns
At United Creatives we relish tough graphic challenges and the lighting columns for Northumberland Street are just that.
The project demanded a fusing of lighting, art and environmental branding with a rigid grid system for nighttime LED lighting that in turn conceptually echoed the organic wooden posts that guide pilgrims out to Holy Island at low tide.
