Punch Room, EDITION Hotels

Print Design

London, England

Located inside the London EDITION hotel in Fitzrovia is Punch Room, a modern reincarnation of London’s 19th-century private clubs. Working closely with the team there we designed two unique cocktail menus launched in 2022 and 2023 respectively. 



Launched in 2022, the first cocktail menu we created for Punch Room was titled Inception. Case-bound with traditional linen and antique marbled papers, the book takes design cues from traditional book makingand typesetting, echoing the menu concept which takes inspiration from historic figures from the last four centuries.

We also created a set of pop-art style illustrations to accompany each chapter, giving the book a vibrant and contemporary edge - perfect for this luxury boutique hotel.



“Light: the natural agent that stimulates sight and makes things visible”.

Our second menu design for Punch Room takes inspiration from light. Hard-backed and perfect bound, the book content is printed on alternating cotton and trace papers allowing us to simulate the different states of transparency in each chapter: opaque, translucent and transparent.

Irridescent rainbow Mirri end papers and the use of metallic gold and silver ink throughout further reflect the theme of light and help to create a visually engaging contemporary cocktail menu.

To help readers navigate the menu we created a simple set of circular symbols to identify each chapter. Designed to represent the different states of transparency, the symbols are printed in the top corner of each drinks page as well as being repeated in black foil on the back cover.

The back of the book features a set of ‘secret’ drinks that can be revealed by utilising the trace paper page. Inspired by the scanimation technique the black bars printed on the trace paper page can be moved horizontally to reveal hidden messages and in this case - hidden drinks! 

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