Client
Diageo
Category
Brand Identity, Label Design
Inspired by the energy of live music and performance we named and created Slip Jig Whiskey for multinational beverage company Diageo.
Named after a style of Irish dance and visually taking inspiration from punk fanzines, the Slip Jig brand is designed to stand out and take centre stage in the whiskey category.
Keen to stick to authentic print processes and a hand-made aesthetic we worked with print shop Typoretum to letterpress print all the written copy for the project - including the core typemark for the Slip Jig logo.
Using a mixture of stock photography and specially commissioned photoshoots we created a set of digital artwork montages for the bottle labels. Inspired by the high contrast imagery found in punk fanzines the designs are visually loud and energetic, aiming to stand out on the shelf and separate Slip Jig from other products in the category.
